About Me
I’m an accomplished writer and creative director with extensive experience on both the agency and brand side. I’m inquisitive by nature. Perhaps to a fault. I’m a retired substitute ballboy for the Kansas City Royals. I’ve had notable encounters with NFL Hall of Famers, Morgan Freeman and the U.S. Secret Service. I’ve traveled to four different continents and I don’t particularly like eggplant.
Work History
Dog Park Studios/Dallas
Founder + Creative Director: 3.26 - present
Helping brands uncover the stories that can change their future
Brandframing™ - we help brands mine, craft and share their untold stories
Learn more at dogparkstudios.com
RealPage/Dallas
Senior Copywriter: 6.19 - 9.25
Senior writer for all marketing/demand generation communications and company events.
Extensive digital work: social, website, email, blog, webcast, video and paid media.
Freelance/Dallas & Chicago
10.17 – 6.19 / 10.16 – 1.17 / 7.13 – 11.14 / 7.08 – 3.10
Clients: Kraft, State Farm, Samsung, TGI Fridays, Texas Health, Baylor Scott & White, TWU
Shoptology/Dallas
SVP/Head of Creative: 2.17 - 9.17
Led development and execution of shopper marketing campaigns for Dean Foods and Caribou Iced Coffee. Provided strategic guidance and creative direction for a multi-office team of eight direct reports.
Pitched, won and lead Ubisoft Gaming.
Pitched, won and lead Organic Valley.
Excentus Corporation
Director of Brand Communications: 12.14 - 9.16
Led development and execution of the Shell Fuel Rewards brand across member communications including web, email and mobile app.
Led Excentus corporate rebrand including Purpose/Values, logo and brand standards.
The Marketing Arm/Dallas
VP/Creative: 4.10 – 6.13
Lead the Consumer Engagement and In-store creative teams on Frito-Lay Global Brands: Lay’s, Doritos, Cheetos.
Additional accounts: Dannon Yogurt, Frito-Lay Dips, Multi-pack, PepsiCo.
FCB/Chicago
SVP/Creative Director: 3.06 - 6.08
Lead brand creative teams on KFC and Qwest Communications.
Additional accounts: Kraft, State Farm, Kmart, Boeing, SC Johnson.
DDB/Chicago
VP/Creative Director: 2.01 - 2.06
Pitched, won and lead Dell Computer: Consumer, Small Business, and Enterprise.
Lead creative team on ALLTEL Wireless.
Additional accounts: McDonald’s, Capital One.
The Richards Group/Dallas
Group Creative Director: 2.96 - 1.01
Pitched, won and lead Jiffy Lube Car Care and SuperValu/Cub Foods.
Additional accounts: 7-Eleven, Home Depot, AIM Capital, Compass Bank.
Education
University of Kansas / MA, Journalism
Kansas State University / BS, Finance
FCB Chicago / Senior Leadership Training Program
VCU Brand Center / Advanced Management Training for Creative Directors
Me. Awhile ago.